09 / Blue Bunny · Activation

The Ticket Exchange

Oh, summer of 2020 — we had such great plans for you.

  1. 01The plans

    So many canceled trips, parties and festivals. I was supposed to see Elton John, my mum AND the FA Cup Final (not at the same time, that would be weird).

  2. 02The problem

    Covid, the great fun-sucker, ruined everything and left the world with empty calendars and useless tickets for canceled events and trips. Luckily, an ice cream brand with a plucky bunny mascot was on hand to make sure no one missed out.

  3. 03The idea

    We created the Ticket Exchange, a digital platform where customers could upload a snap of their canceled ticket and have it exchanged for something fun; from free ice cream, to road trips, to cooking classes.

    Blue Bunny — Key visual
    Key visual

  4. 04The exchange

    Upload a snap of a canceled ticket. Get something fun back.

    Blue Bunny — Ticket Exchange email
    Ticket Exchange email

  5. 05The results

    Blue Bunny — Ticket Exchange results
    Ticket Exchange results

4,000+

canceled tickets exchanged for Blue Bunny Ice Cream

1.14B

earned media impressions

100,000

site hits